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The Best New HEB Groceries - May 2025

Emily
3 hours ago
2 min read

HEB just refreshed several aisles, and there’s a bunch of fun new stuff to check out. We’re talking candy bar pies in the freezer, rocket pop drinks, spicy cheeses, and even protein-packed cookie butter granola. I rounded up the latest and most interesting finds hitting shelves this May so you know what to grab on your next trip.

Three items on store shelves: Kodiak Cookie Butter Granola, Ryl Iced Tea can, and Mounds Coconut Crème Pie. Each held by a person with colorful nails.

New at HEB This Month:

The latest and greatest new (and returning) products at Texas Grocery store chain HEB this May.

1

Birria Queen Seasoning Bombs

Packets of Instant Pozole Rojo and Birria Seasoning Bombs on a store shelf, featuring bold yellow and pink designs and priced at $8.55. On shelves at H-E-B Grocery stores in Texas

This Austin-based brand won HEB’s 2024 Quest for Texas Best, and now they’re officially on shelves. Look for the Birria and Pozole Rojo flavors near the Cooking Connection.

2

Candy Bar-Inspired Pies

Four hands hold dessert boxes: Mounds Coconut, Hershey's Chocolate, Heath Toffee Apple, and Reese's Peanut Butter Creme Pies. Bright packaging. On shelves at H-E-B Grocery stores in Texas

Four new frozen pies have landed: Mounds Coconut Creme, Hershey’s Chocolate Creme, Heath Toffee Apple, and Reese’s Peanut Butter Creme. These are in the freezer aisle and definitely have people talking.

3

The Ryl Co. Rocket Pop Iced Tea

Hand holding a red, white, and blue "The Ryl Co." iced tea can labeled "Rocket Pop" in a grocery store aisle. Shelves full of drinks in the background at H-E-B in Texas

I’ve already bought this twice. If you're into rocket pop–flavored anything (cherry, lime, and blue raspberry), this is a must-try. It's fun and summery without being too sweet.

4

Huge Ice Cream Refresh!

Hands holding ice cream containers in a store. Brands: Protein Pints, Tillamook, Girl Scouts Chipwich, and ice cream sandwiches. Bright colors. New at H-E-B Grocery stores in Texas

HEB rolled out a bunch of new ice cream products this month — enough to warrant a full aisle update. Definitely worth taking a few extra minutes to browse next time you’re in store.

5

PG Tips Tea

It didn’t make a huge splash, but PG Tips — a well-known, iconic, British black tea — is now on HEB shelves. If you're a hot tea drinker, this one might be worth adding to your rotation.

6

Rocket Pop Margarita & Lemon Drop Drink Mix

Colorful bottles of Rancho la Gloria Rocket Pop Margarita and Lemon Drop cocktails on display in a store. Glasses hang above; vibrant and inviting mood. On shelves at H-E-B Grocery stores in Texas

Two summer-ready drink mixes are in stock now: Rocket Pop Margarita and Lemon Drop. These would be great for pool hangs or a backyard happy hour.

7

New Seasoned Breading Mixes

Two boxes of seasoned coating mix displayed on a H-E-B grocery store shelf: Frank's RedHot Buffalo and Old Bay. Each priced at $2.88.

Frank’s RedHot and Old Bay now come in seasoned coating mixes for chicken or fish. You’ll find them in the breading aisle — great if you like a little extra flavor in your fried foods.

8

Kodiak Protein Packed Cookie Butter Granola

It’s cookie butter. It’s granola. It’s packed with protein. I didn’t ask for this combo, but I’m very glad it exists.

9

Gluten-Free Meatballs

A hand holds a package of Rosina Gluten-Free Italian Style Meatballs in an HEB grocery store freezer aisle.

Rosina meatballs are now in the freezer section, and they’ve got a gluten-free option that followers say tastes great. Always a win to have more allergy-friendly choices.

10

Fresh Cut Papaya & Jackfruit in Produce

Look for these pre-cut fruits in the produce section. Nice for summer snacking without all the prep.

11

Hot Sauce Cheeses

Hand holding Sargento cheese packs with Frank's RedHot and Cholula branding in an H-E-B grocery aisle. Bright packaging with cheese display.

Sargento has launched some new shredded cheese blends featuring hot sauce brands. A fun twist if you're looking to spice things up on tacos, nachos, or eggs.

Frank’s RedHot Cheddar with Colby Jack
Cholula Queso Quesadilla & Asadero
McCormick Red Pepper Mozzarella & Parmesan

12

Popsicle Refresh!

Various popsicle boxes, including patriotic Jonny Pops, Star Wars GoodPop, Tajin Frozen Mango, and Popsicle brands, all new at H-E-B grocery stores in Texas.

Like the ice cream section, the popsicle aisle got a solid update. Expect to see new Tajín and chamoy options, character popsicles (Spider-Man, SpongeBob, etc.), and some fun new flavors from Goodpop and JonnyPops.