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Best New HEB Groceries - April 2024

Discover what's fresh at HEB this April! From filled pancake snacks to new sun care items and more...

New at HEB This Month:


Filled Pancakes

These filled pancake bites come in two flavors: blueberry or peanut butter & strawberry jam. They have no added colors and natural strawberry flavor.


Fully Cooked Beef Brisket

HEB now has fully cooked beef brisket you can heat in the bag and people are loving it!



I loved BobaBam when I got to try it at ExpoWest, and nearly every other grocery chain had already adopted the product so I am SO glad to see it in the HEB freezer section.


Pepperidge Farm Lemon Blueberry Swirl Bread

New From Pepperidge Farm, Lemon Blueberry Swirl bread


Mexican Vanilla & Mangonada Sunscreen

HEB never disappoints with these sunscreen scents. There are so many fun options, now including Mexican vanilla and mangonada. My favorite is Peony.

Check out all the new Sun Care products here.


HEB Limited Edition Smoked Mustard Bratwurst

Smoked Mustard Brats are back! The Limited Edition HEB sausages are always fun to try,


Lemon Meringue Pie Almonds

Almonds coated with white chocolate and tart lemon flavoring. Yes, please! Find them in the bulk section.


Blue Bunny Twist Pints

Blue Bunny Twists come in 7 new flavors and are soft straight from the freezer. My husband is an especially big fan. Highly recommend the mint chocolate.


HEB Pizza Snacks

HEB Pizza snacks have a new look and a new formula. Plus they're more affordable compared to the name brand.


Fiesta Poke Bowl

The new South Texas Fiesta Poke Bowl has rice, spicy imitation crab, spicy mayo, avocado, queso fresco, corn, spicy crunchy, jalapeno, lime and hot morita pepper sauce.

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Hi, I'm Emily

I'm a Texas mom and I'm obsessed with HEB. If you're equally obsessed, you're in the right place!

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