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New Blue Bell Flavor - Gooey Butter Cake

Updated: Mar 27

Texans, get ready to indulge your sweet tooth with a mouthwatering new treat from Blue Bell! They've just unveiled a yummy new flavor called Gooey Butter Cake Ice Cream, and it's hitting stores today in honor of their launch in St. Louis grocery stores.


I already spotted it this morning at HEB Plus Leander in Texas.



Introducing Blue Bell's Gooey Butter Cake Ice Cream

Dive into a creamy blend of Cake Batter Ice Cream swirled with luscious cream cheese and dotted with chunks of gooey butter cake.


From Blue Bell's Own Words

Carl Breed, the vice president of sales and marketing for Blue Bell, couldn't wait to share the news: "Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis. Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake."



More Gooey Butter Cake Ice Cream Options:

I've had both of these and can verify they're delicious if you love gooey butter cake and want another option.



  1. Gelato Boy's Gooey Buttercake + Caramel: Available at HEB stores, Gelato Boy's gooey butter cake with a caramel twist is pure indulgence.

  2. Jeni's Ice Cream Gooey Butter Cake: Find it at Central Market and treat yourself to Jeni's unique take on gooey butter cake flavors.


Let's give a round of applause to Blue Bell for spoiling us with this delightful Gooey Butter Cake Ice Cream. Whether you're in St. Louis, Texas, or anywhere else Blue Bell is sold, keep your eyes peeled for this limited-time flavor and treat yourself to a scoop (or two) of pure bliss.


For more scoops (pun intended) on Blue Bell and their mouthwatering lineup, swing by Blue Bell's official website. Don't forget to follow me on social media for new ice cream drops in Texas Grocery stores.










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Hi, I'm Emily

I'm a Texas mom and I'm obsessed with HEB. If you're equally obsessed, you're in the right place!

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