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  • Writer's pictureEmily

Seasonal Delights: 10 New Fall Foods at HEB in 2023

Alright, folks, gather 'round because HEB is back with a fresh batch of fall goodies for 2023! As the days get shorter and the air gets crisper, we're diving headfirst into a sea of seasonal delights. From quirky beverages to sweet surprises, HEB's got us covered. Join me as we explore the ten standout additions that are about to make our taste buds do a happy dance.




Embarking on a Fall Flavor Adventure: HEB's 2023 Lineup


Witches Brew Pumpkin Spice Wine


A pumpkin spice wine!? That's right. This wine comes from Leelanau Wine Cellars in Michigan and has apparently been sold at Trader Joe's for a few years. I watched some reviews from people who really liked it, so I'm on a mission to go try it for myself.


It’s apple wine with spices, supposedly in the middle between sweet and dry.



HEB Bakery Pumpkin Cheesecake Gourmet Cookies


So soft and delightfully spiced, these new gourmet cookies were a welcomed addition the the HEB Bakery Fall lineup, even if they could use a bit more cheesecake taste.



HEB Sushiya Harvest Roll


Many were skeptical of this combo with the "Fall Aioli" and pumpkin wrap around the sushi, but I honestly loved it. I did request a change from spicy crab filling to regular imitation crab.


The pumpkin wrap is a little sweet and the Fall Aioli isn't overpowering. 9/10 would get again. Watch my review here.


The Harvest Sushi Roll Has:

• Spicy imitation crab salad, cucumber and avocado rolled in sushi rice

• Outer mild pumpkin sushi wrapper

• Topped with fried onion flakes, green onion and aioli sauce



HEB Sushiya Fright Roll


Last year we saw our first Halloween-themed roll with the Spooky Calfornia Roll, and this year the Fright Roll was also added to the shelf.


The Fright Roll has:

• Imitation crab, spicy crunchies, avocado and cream cheese rolled in sushi rice

• Outer wrap of red seaweed (nori)

• Topped with sushi sauce and black sesame seeds



Stuffed Salted Caramel-Filled Marshmallows


Stuffed cookies & cream marshmallows are delicious, and this year I also saw a salted caramel flavor pop up for Fall. Not another pumpkin spice item, which sets this find apart.



Limited Edition Kombucha - Cherry Beet Trick or Treat


This is the first time I've seen a limited edition kombucha flavor at HEB.


Despite the Central Market title, this is just the store brand, and you can find these at some HEB's. Although, I've noticed they're missing from several of the stores I visit so it may be hit or miss.



Carmelia Creeper Cereal


Carmelia Creeper is the newest member of the Monster Mash cereal lineup, marking the first character introduction in over three decades. What sets her apart, however, is the intriguing caramel apple flavor she brings to the table.


According to General Mills, Carmelia is described as a "zombie DJ with a cutting-edge style, always infusing life into every party."



Sweet Potato Casserole Chips


Our only new limited-edition Fall chip flavor, joining the ranks alongside the returning favorites "Holiday Stuffing" and "Korean BBQ".


These are potato chips crafted with a sweet dusting, featuring notes of marshmallow, brown sugar, and sweet potato. As a fan of both sweet & savory chips, I like these, though perhaps slightly less so than some of their other inventive sweet chip creations.



Louisburg Cider Mill Pink Lady Apple Cider


We regularly purchase Louisburg Cider Mill Cider from HEB around the holidays and I was so excited to see a new option this year! This product also supports Susan G Komen.



Dandies Vegan Marshmallows - Pumpkin & Maple


Dandies vegan marshmallows had not one, but two Fall flavors on the shelf at my HEB stores this year. Pumpkin (featured) and a maple option too.



What other Fall foods have you found for the first time this year? Let me know below!

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Hi, I'm Emily

I'm a Texas mom and I'm obsessed with HEB. If you're equally obsessed, you're in the right place!

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